Born in Belgium | Designed in the UK | Ridden Worldwide

British Girls Ruth & Rhoda tykepacking in the USA on Little Big Shots!

#LittleBigShots superstars #RuthAndRhoda Jones on their tykepacking adventure in the USA on NBC's 'Little Big Shots'...

Happy HUPcc riders from across the world! #TeamHUP

We have riders from 3ft 10" to 6ft+ on our HUP bikes with riders from every continent across the world, here is a small selection of images from happy #TeamHUP riders...

HUP Youth 700c Framesets & Wheelsets: CX, Road & Track

Introducing #HUPbikes - the first Youth Specific range of competition 700c framesets and wheelsets for ages 6 to 16...
Tags: HUP Bikes

2019 HUP Ambassador Program

We are on the hunt for active and enthusiastic Cyclists and Triathletes to represent the HUP brand...

Latest Update & Rouleur Classic

After a busy show year has included the London & NEC Cycleshows, we're pleased to announce we'll be attending the prestigious Rouleur Classic in London...
Tags: media Rouleur

Two more retailers now offering HUP

We are pleased to announce two more retailers are now offering HUP clothes and components to their customers...

Triathlon Collection launched

Our HUP Triathlon collection has now been launched by our squad of junior triathletes...

Italian Collection launched

Our third HUP collection has now been launched...
Tags: italian

Bike fit specialists now stocking HUP Components

...two more retailers have signed up for our unique brand of clothes and components for kids...

HUP debut at the London Bike Show

We are just back from a fantastic debut London Bike Show with the full HUP range...