Born in Belgium | Designed in the UK | Ridden Worldwide

HUP now available at Cafe Ventoux and Forme Experience Centre, Leicestershire

HUP is pleased to announce a partnership with Cafe Ventoux, creating a ‘Children’s Zone’...

HUP at the London Bike & Triathlon Show

We are pleased to announce we will be attending the season opening show at London's ExCel
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HUP Components launched

Our unique range of HUP children's bike components is now launched...

HUP Feedback and Reviews

Just 6 months after launch, it just fabulous to hear the awesome...
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Winter Accessories launched

We have now added those all-important accessories...
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#HUPcc Monthly Competition!

Who fancies earning, whilst they’re wearing #HUPcc kit?
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Winter Cyclocross Collection launched

Our second HUP collection has now been launched...
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High Street partner Twenty3c

HUP is please to announce that we have partnered with...

Follow #HUPcc on FaceBook

You can now follow us on FaceBook!
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Kids Racing: online retailer

Kids Racing are the UK’s first kids specialist retailer...