Framesets, wheelsets, components & clothes for cyclists who love to race Cyclocross, Gravel and MTB.

“HUP!” (the Dutch word for “Go!”) is widely used during Spring Classics and Belgian CX by Flemish fans. HUP Competition Cycling was born in Belgium to create a unique range of products, including UCI approved framesets and handbuilt wheelsets - all developed specifically for cyclists who want the best.

In 2016 HUPcc began creating race-specific, rider-sized components. In 2019, we added superlight bike frames and handbuilt wheelsets, so every bike can be customised for the rider, creating the ultimate experience through correct bike fit and genuinely low weights, whilst remaining affordable. With bikes on every continent and 1000's of podiums, the brand has revolutionised the race market.

HUP! HUP! HUP!

Born in Belgium | Designed in Scotland | Ridden Worldwide 

#HUPcc #TeamHUP #HUPevo #HUPgcx #HUPxc