High-end, lightweight framesets, wheelsets & components developed for the best bikefit for cyclists from approx 120cm+ tall who love to race Cyclocross, Gravel and MTB.

“HUP!” (the Dutch word for “Go!”) is widely used during Spring Classics and Belgian CX by Flemish fans. HUP Competition Cycling was born in Belgium to create a unique range of products, including UCI approved framesets and handbuilt wheelsets for all riders, regardless of their size.

Unique bike parts like narrow bars, short cranks, short stems, small saddles, low standover frames and superlight handbuilt wheels for kids, youth and small adult riders from approx 120cm all the way up to 188cm, but especially those under 167cm (5' 6").

Every bike can be customised for the rider, creating the ultimate experience through correct bike fit and genuinely low weights, whilst remaining affordable. With bikes on every continent and 1000's of podiums, the brand has revolutionised the race market.

HUP! HUP! HUP!

Born in Belgium | Designed in Scotland | Ridden Worldwide 

#HUPcc #TeamHUP #HUPevo2 #HUPgcx #HUPxc