Born in Belgium | Designed in the UK | Ridden Worldwide

HUP™ Competition Cycling

Bikes, components & clothes for youth/adult cycling: Cyclo-cross, Road, MTB, Gravel, Track & Triathlon

“HUP!” (the Dutch word for “Go!”) is widely used during Spring Classics and Belgian Cyclocross by Flemish fans, especially by parents at Junior races. HUP™ was founded by a mum of 3 racing kids to create stylish, high quality Cycling & Triathlon clothes for competing children. HUP Competition Cycling has continued to grow it's unique range of products, now including high-performance bikes, components and wheelsets - all developed specifically for youth and junior competitors. HUP! HUP! HUP!

"...they all love cycling in Belgium...the kids just had to have the Flanders Lion at the heart of it!"

Born in Belgium | Designed in the UK | Ridden Worldwide 

#HUPcc #HUPbikes #TeamHUP #HUPwheels #HUPcomponents

JUST ARRIVED: the HUP enduro, a youth MTB hardtail that climbs as well as it descends…

The HUP Bikes Collection

#HUPbikes The Movie!