About Us

High quality bikes, components & clothes for cyclists who love to race cyclo-cross, MTB cross country, gravel, road & triathlon.

“HUP!” (the Dutch word for “Go!”) is widely used during Spring Classics and Belgian Cyclocross by the Flemish fans. HUP Competition Cycling was born in Belgium to create a unique range of products, including UCI approved race bikes and wheelsets - all developed specifically for youth and adult cyclists who want the best.

We are often asked how the company started and how the Belgian connection came about? As a family with 3 under 5, living in south-east England in 2012, inspired by the Olympics to help the kids take up cycling, we struggled to find safe places to ride, basically there wasn’t any.

The only locations in the area were race venues, so we joined our local go-ride club and started racing road and cyclo-cross, but back in 2014, it was near impossible to source any proper cycling kit for kids, so the seeds of HUP Competiton Cycling began to shoot.

In early 2015, during a conversation with our local bike fitter, he suggested we visit Belgium with the kids. With it’s network of quiet lanes, Spring Classic races and the home of Cyclo-cross, it was a mecca for cycling families. Summer that year, our first trip was a real eye-opener, it could not have been more different to England! We returned dozens of times in subsequent years for holidays, sportives and to race road and CX events, as it was just a couple of hours drive from home.

Now located in Scotland, the one place that inspired, influenced and created our brand is where it all began, down the lanes, up the bergs and outside the cafes of Belgium. The old-school HUP shield is a nod to the revered cycling history of Flanders, with constant shouts from race fans of “HUP, HUP, HUP!” making the HUP™ brand name a simple choice.

In 2016 HUPcc began by creating race-specific, rider-sized components (drop bars, cranks, saddles and stems) and handmade Italian lycra clothing. In 2019, we added superlight bike frames and wheelsets in both Youth and Adult sizes. Each bike can be customised for the rider, creating the ultimate experience through correct bike fit and genuinely low weights, whilst remaining affordable. With bikes on every continent and 1000's of podiums - the brand has revolutionised the custom-build race market.

Born in Belgium | Designed in Scotland | Ridden Worldwide 

#HUPcc #HUPbikes #TeamHUP #HUPevo #HUPxc #HUPstraatrace

We're constantly developing our range of products, the ride goes on! Follow us on: Instagram, Threads, FaceBook & Youtube