High-end, lightweight framesets, wheelsets & components developed for the best bikefit for cyclists from approx 120cm+ tall who love to race Cyclocross, Gravel and MTB.
“HUP!” (the Dutch word for “Go!”) is widely used during Spring Classics and Belgian CX by Flemish fans. HUP Competition Cycling was born in Belgium to create a unique range of products, including UCI approved framesets and handbuilt wheelsets for all riders, regardless of their size.
We are often asked how the company started and how the Belgian connection came about? The company started life in south-east England, where the cycling facilities were poor at best, we struggled to find safe places to ride!
With it’s network of quiet lanes, Spring Classic races and Cyclo-cross culture, Belgium was a regular destination for many cyclists in the south of England. We would visit dozens of times every year for holidays, sportives and to race road and CX events, as it was just a couple of hours drive from home.
Now located in Scotland, the one place that inspired, influenced and created our brand is where it all began, down the lanes, up the bergs and outside the cafes of Belgium. The old-school HUP shield is a nod to the revered cycling history of Flanders, with constant shouts from race fans of “HUP, HUP, HUP!” making the HUP™ brand name a simple choice.
In 2016 HUPcc began by creating rider-sized components, truely unique bike parts like narrow bars, short cranks, short stems, small saddles, low standover frames and superlight handbuilt wheels for kids, youth and small adult riders from approx 120cm all the way up to 188cm,but especially those under 167cm (5' 6").
Every bike can be customised for the rider, creating the ultimate experience through correct bike fit and genuinely low weights, whilst remaining affordable: 'Light enough to win, yet still affordable' is our mantra.
With bikes on every continent and 1000's of podiums, we've revolutionised the custom-build market.
Born in Belgium | Designed in Scotland | Ridden Worldwide
#HUPcc #TeamHUP #HUPevo2 #HUPevoSL #HUPgcx #HUPxc
We're constantly developing our range of products, the ride goes on! Follow us on: Instagram, Threads, FaceBook & Youtube