Born in Belgium | Designed in the UK | Ridden Worldwide

2019 HUP Ambassador Program

We are on the hunt for active and enthusiastic Cyclists and Triathletes to represent the HUP brand...

Latest Update & Rouleur Classic

After a busy show year has included the London & NEC Cycleshows, we're pleased to announce we'll be attending the prestigious Rouleur Classic in London...
Tags: media Rouleur

Two more retailers now offering HUP

We are pleased to announce two more retailers are now offering HUP clothes and components to their customers...

HUP debut at the London Bike Show

We are just back from a fantastic debut London Bike Show with the full HUP range...

HUP now available at Cafe Ventoux and Forme Experience Centre, Leicestershire

HUP is pleased to announce a partnership with Cafe Ventoux, creating a ‘Children’s Zone’...

HUP at the London Bike & Triathlon Show

We are pleased to announce we will be attending the season opening show at London's ExCel
Tags: media

HUP Components launched

Our unique range of HUP children's bike components is now launched...

High Street partner Twenty3c

HUP is please to announce that we have partnered with...

Follow #HUPcc on FaceBook

You can now follow us on FaceBook!
Tags: media

Kids Racing: online retailer

Kids Racing are the UK’s first kids specialist retailer...