Born in Belgium | Designed in the UK | Ridden Worldwide

As we continue preparations for the London Bike Show on 23rd-25th February, HUP is pleased to announce a partnership with Cafe Ventoux, creating a ‘Children’s Zone’ within their new Forme Experience Centre near Rutland, Leicestershire.

‘HUP Children’s Cycling’ clothes now form the centrepiece of the new dedicated kids area, alongside junior Cyclocross and MTB bikes from Forme. All in addition to their mainstream adult brands such as Velobici, Mavic, Sidi and Metier.

HUP founder Linette said...

“We are pleased to tie-up with Cafe Ventoux, as we’ve been fans of theirs for some time and it’s a cracking location for family bike rides, based amongst some of the quietest lanes in the UK. A pleasure to add our HUP range for the kids to a superb cyclist’s cafe and Forme Experience centre. It’s great to see our HUP Components of use with their bike fit studio too, especially for the smaller lady riders, who struggle to get the right components.”

Currently the HUP Belgian and Winter Collections with accessories are in-stock, with the new Italian Collection arriving in March. If you can’t wait until then, all new HUP Collections will on show on their London Bike Show stand LB938, next to the StreetVelodome.

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February 12, 2018 — Linette MacArthur